FMBE Awards - What are they?
The Field Marketing and Brand Experience Awards (FMBE) were originally launched in 2005.
The first ever turn out for this event totalled 450 guest. As you may have guessed from the events immediate popularity, the FMBE Awards continue to fill its spaces at an incredible rate.
In the marketing industry, this particular event has become one of the most popular and the most talked about events to date.
The awards are designed to recognise the most successful of all face to face marketing campaigns. They are judged by the industry clients.
The evening itself is quite impressive to say the least. The catering is overseen by Gordon Ramsay, and the entertainment at the event is no less than first class.
In 2009 and 2012 a highlight of the evening saw the full 17 players from Ronnie Scott's Orchestra powering out their big band sound to a packed dance floor.
This year the FMBE Awards shortlist is as follows:
- Outsourced Sales Performance of the Year
- Sales Demo or Sampling at Retail
- Field Insight Award
- Instore Marketing
- Tactical Marketing
- Perfect Service Award
- Sponsorship Activation
- Shopping Centre/Roadshow
- Immersive Event (Mass Consumer)
- Immersive Event (By Invitation)
- Integration/Amplification
- Interruptive
- Brand Conversation Award
FM&BE Categories
- Brand Ambassador of the Year
- New Business Award (and New Agency of the Year)
- Small Scale/Low Budget
- Product Launch of the Year
- Creative Sampling
- Innovation in Action
- Stand or Display Unit
- Operational Success
- Team of the Year
- Staff Performance of the Year
For more information regarding the FMBE awards and the shortlisted categories please visit www.fieldmarketing.com
So if you were previously not familiar with this event, we hope this has proven to be helpful.
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